• Homepage of Nordstrom.com

    A snapshot of my work on the user interface and promotional campaign integration for the enhanced Black Friday Deals, showcasing a seamless blend of style and functionality.

  • Product Listing Page of Nordstrom.com

    This screenshot captures the clean, organized design of the product listings that I developed, focusing on an elegant and accessible user journey from browsing to purchase.

  • Detailed View of a Nordstrom Product Page

    This screenshot highlights the detailed design work I executed for individual product presentations, showcasing the meticulous layout of product images, descriptions, customer reviews, and related items for an enriched shopping experience.

  • Nordstrom Checkout Interface

    Displaying the streamlined and secure checkout process I designed, focusing on user ease and transactional clarity, encapsulating the customer’s final steps towards completing their purchase.

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NORDSTROM

E-Commerce Platform Enhancement

In this extensive project, I played a pivotal role in enhancing the e-commerce platform for Nordstrom.com, a leading fashion retailer. My work involved integrating a wide array of technologies to elevate the online shopping experience, streamline operations, and enhance customer engagement.

https://www.nordstrom.com/

Nordstrom, Inc.

Nordstrom, Inc. is a renowned fashion retailer established in 1901. Known for its high-quality apparel, shoes, and accessories for men, women, and children, Nordstrom combines physical stores with a strong online presence. They are celebrated for exceptional customer service and innovative approaches in the retail sector, continually adapting to the evolving landscape of fashion and e-commerce.

Company Website: https://www.nordstrom.com/

  • E-commerce and Cart Functionality: Implemented advanced cart functionalities and e-commerce features to optimize the online shopping experience.
  • CRM and Issue Tracking: Integrated Gladly for CRM and Medallia for issue tracking, significantly improving customer interaction and feedback management.
  • UI Design and Development: Utilized Bootstrap for UI design, along with React (version 18.2.0) and Emotion for front-end development, ensuring a responsive and engaging user interface.
  • Video and Media Integration: Integrated Wistia for video playing, enhancing the visual content delivery on the platform.
  • Payment and Security Integration: Implemented PayPal for secure payment processing and incorporated security measures like HSTS, Forter, reCAPTCHA, and SSL/TLS certificates from Sectigo.
  • Analytics and Marketing Automation: Utilized Snowplow Analytics, Google Analytics (GA4), Facebook Pixel, and other tools for comprehensive data analytics. Integrated marketing automation tools like Bluecore, Branch, and Salesforce Marketing Cloud for targeted marketing campaigns.
  • Customer Data and Compliance Management: Managed customer data using Cooladata and ensured cookie compliance with OneTrust.
  • Content Delivery and Caching: Enhanced site performance using CDNs like cdnjs and Cloudflare, and implemented Varnish for caching.
  • Front-End: React, Bootstrap, Emotion, core-js, Loadable-Components
  • Back-End and Integration: Apple iCloud Mail, PayPal, Gladly, Medallia, Google Tag Manager, Sectigo
  • Analytics and SEO: Snowplow Analytics, Google Analytics, Facebook Pixel, TikTok Pixel, Pinterest Conversion Tag, Amplitude, Microsoft Advertising, Google Ads
  • Security: HSTS, Forter, reCAPTCHA
  • Others: Webpack, Module Federation, HTTP/2, DocuSign

The project resulted in a significantly enhanced e-commerce platform for Nordstrom.com, with improved user experience, increased security, and advanced analytics capabilities. The integration of diverse technologies from development to analytics and security underscored my ability to handle complex, large-scale web development projects.

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