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AdPlay

Mobile Ad Management Integrated System

AdPlay, a leading provider of digital marketing platforms and technologies, was an extensive project I undertook. It focuses on interactive digital marketing, combining display, mobile, rich media, video, and social marketing proficiency with innovative technology and analytical tools.

https://adplay-mobile.com/

VU Mobile Ltd.

My client for this project was VU Mobile Ltd., a prominent Mobile Advertising and Entertainment company in Dhaka, Bangladesh. Established in 2005, VU Mobile is a joint venture with Zed, a global leader in digital services.

Company Website: http://www.vumobile.biz/

In the AdPlay project, my responsibilities were multifaceted:

  • Server Management: I managed the Amazon Web Services (AWS) server, ensuring robust and scalable infrastructure.
  • System Conversion: I converted the entire system from ASP.NET (C#) to PHP, enhancing its performance and flexibility.
  • API Integration: I integrated APIs for various advertising networks such as Facebook Ads, Twitter Ads, Snapchat Ads, and more, expanding the platform’s reach and capabilities.
  • Telco Operator Integration: I integrated user data core/charging/consent system APIs from top Bangladeshi telecom operators, ensuring seamless service delivery.
  • Creative Management Platform Development: I developed a Creative Management Platform (CMP) to enable top-notch data-driven advertising technology for advertisers and publishers.
  • Data Management Platform Design: I designed and developed a Data Management Platform (DMP) that collected and categorized a vast amount of audience data for targeted advertising.

This project allowed me to leverage my skills in ASP.NET (C#), PHP, MS SQL Server, XML, APIs, HTML, CSS, and JavaScript, providing a comprehensive and innovative ad management solution.

More Examples of My Expertise