AdPlay
Mobile Ad Management Integrated System
AdPlay, a leading provider of digital marketing platforms and technologies, was an extensive project I undertook. It focuses on interactive digital marketing, combining display, mobile, rich media, video, and social marketing proficiency with innovative technology and analytical tools.
Client Profile
VU Mobile Ltd.
My client for this project was VU Mobile Ltd., a prominent Mobile Advertising and Entertainment company in Dhaka, Bangladesh. Established in 2005, VU Mobile is a joint venture with Zed, a global leader in digital services.
Company Website: http://www.vumobile.biz/
My Contribution
In the AdPlay project, my responsibilities were multifaceted:
- Server Management: I managed the Amazon Web Services (AWS) server, ensuring robust and scalable infrastructure.
- System Conversion: I converted the entire system from ASP.NET (C#) to PHP, enhancing its performance and flexibility.
- API Integration: I integrated APIs for various advertising networks such as Facebook Ads, Twitter Ads, Snapchat Ads, and more, expanding the platform’s reach and capabilities.
- Telco Operator Integration: I integrated user data core/charging/consent system APIs from top Bangladeshi telecom operators, ensuring seamless service delivery.
- Creative Management Platform Development: I developed a Creative Management Platform (CMP) to enable top-notch data-driven advertising technology for advertisers and publishers.
- Data Management Platform Design: I designed and developed a Data Management Platform (DMP) that collected and categorized a vast amount of audience data for targeted advertising.
Technologies Utilized
This project allowed me to leverage my skills in ASP.NET (C#), PHP, MS SQL Server, XML, APIs, HTML, CSS, and JavaScript, providing a comprehensive and innovative ad management solution.
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